It’s a common practice for advertisers to collaborate with well-known personalities, leveraging their popularity to connect with the target audience. In this instance, the pairing of Vice Ganda and Paolo Ballesteros, associated with rival noontime shows, introduces an intriguing dynamic that may resonate with a broader audience, especially those who follow both programs.
The duo used terms familiar to their respective show’s viewers, such as the “madlang people” for Showtime and “dabarkads” for E.A.T, emphasizing a sense of inclusivity.
Incorporating catchphrases from their shows, such as “It’s Showtime” and “Let’s EAT” from E.A.T. , these aimsto evoke familiarity and nostalgia among viewers. This strategic approach intends to tap into the fan bases of both hosts and the shows they represent, fostering positive associations with the McDonald’s Chicken McDo product.
Advertisements of this nature often strive to be lighthearted and entertaining, capitalizing on the humor and charm of the featured personalities. The primary goal extends beyond product promotion; it seeks to create a memorable and enjoyable viewing experience for the audience.
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