In a groundbreaking collaboration, technology giant HONOR and luxury lifestyle brand Porsche Design have announced a strategic partnership aimed at crafting cutting-edge smart devices that seamlessly integrate exceptional design with advanced technology. This venture aspires to introduce a range of high-end products, providing consumers with a sophisticated and luxurious electronic experience that encapsulates the best of both brands.
“HONOR’s human-centric design converges with Porsche Design’s brand philosophy to create intelligent luxury products that will enhance the mobile lifestyle of tech enthusiasts and Porsche aficionados alike. This enduring collaboration between HONOR and Porsche Design opens up exciting new opportunities to fortify our global growth,” stated George Zhao, Chief Executive Officer of HONOR.
The anticipation surrounding this limited-edition collaboration has intensified with the release of a teaser poster featuring Professor Ferdinand Alexander Porsche, the original designer of the iconic Porsche 911 and the creator of the world’s first all-black wristwatch. The poster underscores the ambition of achieving future classic status, paying homage to Porsche’s illustrious design legacy.
According to Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group, the exclusive partnership with HONOR marks a milestone in the further expansion of Porsche Design’s iconic electronics product portfolio. Porsche and HONOR, sharing the common goal of leadership in the modern luxury segment of smart devices, are set to redefine the market.
HONOR and Porsche Design are poised to unveil their inaugural jointly developed smart device in China in January 2024.
For additional information and updates, please visit HONOR’s website www.hihonor.com or their social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/), and TikTok Shop (Tiktok.com/@honorphilippines). To explore HONOR’s complete list of retail stores, visit https://www.hihonor.com/ph/retailers/.
