In a strategic move to fuel growth in 2024, JETOUR Auto Philippines Inc. (JAPI) has officially become a member of the Chamber of Automotive Manufacturers of the Philippines Inc (CAMPI), the country’s largest auto industry organization.
Effective February 1, 2024, JETOUR became CAMPI’s 15th associate member, aligning with 22 other globally recognized brands in a concerted effort to drive unprecedented expansion within the local automotive sector.
During a meeting between CAMPI President Atty. Rommel Gutierrez and JAPI Managing Director Miguelito Jose to formalize JETOUR’s membership, Gutierrez expressed optimism about JETOUR Auto Philippines’ potential. He emphasized that JAPI’s participation could significantly contribute to achieving CAMPI’s ambitious sales target of 468,300 vehicles for the year, maintaining the industry’s 9% growth momentum from 2023.
Mr. Jose echoed this sentiment, highlighting the immense opportunities for growth that come with JAPI’s membership in CAMPI. He emphasized that being part of CAMPI elevates JAPI’s position in an increasingly competitive industry. He also underscored CAMPI’s reputation as the country’s premier automotive organization, with its members representing some of the most esteemed brands in the world. Jose emphasized the opportunity to collaborate with this illustrious group to reach the industry’s all-time-high sales target.
JAPI has confidently projected a substantial increase in vehicle sales, aiming to sell 3,700 units by the end of 2024, including 700 electric vehicles. Additionally, JAPI has embarked on an ambitious dealership network expansion program for 2024, intending to double its number of dealerships and showrooms from 5 to 10 in Metro Manila and from 7 to 14 in the provinces.
Furthermore, JAPI has been invited to participate in the Philippine International Motor Show (PIMS 2024), scheduled from October 24 to 28, 2024. PIMS, CAMPI’s flagship auto show, provides a platform for members to showcase their latest products, models, and technologies related to automobiles.
For PIMS 2024, JAPI plans to showcase the renowned JETOUR brand, featuring stylish, intelligent, and multi-functional SUVs, C-SUVs, and EVs, including the JETOUR X70 Journey, Travel, Sport, and Plus models, the JETOUR Dashing gasoline-powered SUV, the JETOUR Ice Cream EV, and the recently launched limited-edition JETOUR Dashing Symphony.
Established in 2018 in Wuhu, China, the JETOUR brand is part of Chery Automobile Co Ltd, a subsidiary of Chery Holding Group, which has diversified into various industries since its inception in 1997, including automobiles, automobile parts, finance, real estate (automobile camping), modern service industry, and shipbuilding.
Since its introduction, the JETOUR brand has expanded globally, boasting over 1 million owners worldwide by January 2024. JAPI introduced the JETOUR brand to the Philippines in March 2023 and has achieved growth rates exceeding industry competitors in its first 9 months of operation.
Established in May 1995, CAMPI has grown to include 8 regular and 15 associate brand members. Its mission is to promote the interests of the automotive industry in collaboration with the government and other stakeholders to achieve a sustainable Philippine automotive industry.
