Global automotive technology leader HELLA has taken another bold step in caring for Filipino motorists with the official introduction of its new HELLA Engine Oils, unveiled during a heartfelt media event at Discovery Suites, Ortigas. The launch marks a defining moment in HELLA’s mission to bring German engineering excellence and genuine care to every road and every driver in the Philippines.
Under the theme “Driven by Care – The HELLA Way,” the event gathered members of the media, partners, and motoring advocates to celebrate the people who keep the nation moving — riders, drivers, and delivery workers who navigate the roads daily with courage and dedication.
“HELLA has always believed that innovation must come with compassion,” said Mr. Andy See, Head of Sales for HELLA Asia. “Our new line of HELLA Engine Oils is more than a product; it’s our commitment to care — to safeguard engines, empower motorists, and ensure that every journey remains smooth, efficient, and protected.”
Introducing HELLA Engine Oils: Built with German Precision, Made for Filipino Roads
The newly launched HELLA Engine Oils are engineered with advanced German formulations and tested for tropical road conditions, ensuring durability, superior engine protection, and optimized performance. Designed for both motorcycles and automobiles, the range meets the needs of everyday commuters and professional drivers who rely on consistent engine reliability.
“Every drop of HELLA Engine Oil reflects our dedication to Filipino motorists,” shared Mr. Jason De Leon, Country Manager of HELLA Philippines. “It’s our way of showing care — protecting the engines that power families, livelihoods, and dreams.”
Caring Beyond Technology
The event also featured the premiere of HELLA’s short film, “Daloy ng Buhay (The Flow of Life),” a touching tribute to the everyday heroes of the road — riders and drivers who represent resilience and hope. The film perfectly captured HELLA’s belief that care begins with understanding how people live, work, and travel.
HELLA’s new “Driven by Care” campaign highlights the brand’s holistic approach to automotive technology: combining innovation with empathy. From lighting systems to horns and now engine oils, every HELLA product is designed not only to perform but also to protect — echoing the company’s long-standing mission to make roads safer for everyone.
Driven by Care – The HELLA Way
For over 125 years, HELLA has set the standard for excellence in lighting, electronics, and automotive systems. With the launch of HELLA Engine Oils in the Philippines, the brand reinforces its message that true performance begins with care — care for engines, care for drivers, and care for every journey ahead.
Because for HELLA, being “Driven by Care” is not just a promise — it’s the HELLA way.
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