With the rise of overlanding, American tire brand General Tire, with over 100 years of manufacturing experience dating back to 1915 in Ohio, re-enters the Philippine market at the 2024 Trans Sport Show. Partnering with YHI Philippines, Inc., importer and distributor of automotive products, General Tire aims to expand its presence in the Philippines. Jason Delloso, General Manager of YHI Philippines, stated, “Our mission is to carry on the brand’s legacy. We look forward to growing General Tire’s market share with our initial lineup and future models, catering to the local SUV and 4×4 scene.”
Jimmy He, Senior Manager of YHI HQ Singapore, highlighted the brand’s global presence, “General Tire stands as a beacon of innovation and excellence with over 100 years of history. We are honored to bring this distinguished brand to the Philippines as part of our tire portfolio.”
Continental, which acquired General Tire in 1987, is expanding its reach in the Asia Pacific, with a new manufacturing plant in Thailand. Jaey Wang, Continental’s Head of Sales and Marketing for Asia Pacific Export Markets, said, “Our advanced plant in APAC allows us to supply high-quality General Tire products with shorter lead times.” This expansion supports the growing Philippine overlanding community.
General Tire is renowned for its SUV and pickup tire technology, delivering unmatched performance across all terrains. The Grabber HT6 offers exceptional handling and comfort for everyday urban use. The Grabber AT6 provides all-terrain toughness without sacrificing on-road comfort, ideal for dynamic lifestyles. The Grabber ATx, with its aggressive all-terrain design, is perfect for serious overlanding enthusiasts, certified for all weather conditions. The Grabber X3 is designed for extreme adventures, gripping mud, dirt, and rocks for the ultimate off-road experience.
General Tire is now available nationwide through Wheel Gallery, Gears, Tri-J Marketing in Cebu, and Power Point Enterprises in Cagayan De Oro. General Tire is open to new dealers and aftermarket shops interested in offering the brand. For inquiries, contact (0917) 854 2985.
