Ford Philippines celebrates a remarkable accomplishment as it surpasses the 30,000 sales milestone in 2023, marking a return to this figure after six years. This achievement stands as Ford’s third-highest full-year retail sales performance within the past decade.
The full-year 2023 retail sales experienced a substantial surge, posting a 27% growth from the previous year and reaching an impressive 31,320 vehicles. This outstanding performance is credited to the success of Ford’s Next-Gen vehicle lineup, featuring the Ranger, Territory, and Everest.
Key Highlights:
- Ford Ranger Dominates: The Ranger emerged as the best-selling Ford vehicle in 2023, with a sales increase of 16% to 13,234 units. Notably, it secured its position as the best-selling 4×4 pickup truck in the country, boasting a remarkable 40% market share. The introduction of the Ranger Raptor in the first half of 2023 significantly contributed to this success.
- Territory’s Leadership: The Ford Territory played a significant role in Ford’s retail performance, achieving sales of 9,119 units in the past year. It maintained its leadership in the small SUV segment for the fourth consecutive year, holding a substantial market share of 44%.
- Next-Gen Territory’s Rapid Success: Launched in April at the Manila International Auto Show, the Next-Gen Territory showcased a commanding contemporary design, premium interiors, and efficient performance. Surpassing 5,000 sales within five months of its launch, it demonstrated sustained popularity among first-time car buyers, young professionals, and small families.
- Everest’s Growth: The Ford Everest sustained its appeal, experiencing a 142% increase in full-year sales to 8,569 vehicles. Its blend of adventure-ready capability, exceptional comfort, and customer-focused technology contributed to its growing popularity among Filipino SUV enthusiasts.
Commitment to Enhanced Ownership Experience:
In 2023, Ford Philippines reinforced its commitment to enhancing the ownership experience with the introduction of service convenience initiatives under the Ford Family Guarantee program. Express Service, a 90-minute program for faster and more efficient vehicle servicing, and Pickup and Delivery, providing a convenient way for customers to service their vehicles, were launched. Later in the year, additional initiatives like Online Service Booking and Service Price Calculator were introduced, offering convenience and transparency in service appointments.
For a worry-free ownership experience, Ford is offering a 5-year warranty for the Ranger, Everest, and Territory.
Statement from Mike Breen, Managing Director, Ford Philippines:
“We are immensely proud of this huge accomplishment that solidified our position in the industry amid a very dynamic, challenging and competitive environment. We thank our customers, dealers, employees, communities, and partners for their continued trust, support, and collaboration. We remain committed to bringing our segment-leading vehicles, innovative services, and impactful customer experiences to the Filipino motoring public.”
Sustaining Momentum With Retail Promotions:
To kick off the year, Ford Philippines introduces retail promotions aimed at making the purchase experience easier and hassle-free for customers. Until January 31, customers can avail financing deals, including an P18,000 low monthly fee on the Ranger Wildtrak 4×4 or a P13,000 low monthly fee for the Territory Titanium.
Cash discounts of up to P80,000 are available for customers purchasing a Ranger, with additional cash discounts for Everest and Territory buyers. Everest Titanium+ 4×2 and Everest Sport offer a P20,000 cash discount for customers who reserve on Ford’s online reservation portal.
All-in low downpayment offers are also available. To explore the various offers for January, customers can visit www.ford.com.ph/showroom/all-offers or their nearest Ford dealer.
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About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
