A First Look at Canon’s EOS 5D Mark IV


Camera leader Canon recently introduced the newest addition to its popular EOS 5D series through the EOS 5D Mark IV.

This latest model promises professional photographers and filmmakers of a stellar performance and speed to deliver captivating narratives in both still and video formats because it is equipped with a 30.4 megapixel full-frame high-sensitivity sensor and Dual Pixel CMOS AF for rapid focusing speed. The EOS 5D Mark IV aims to deliver exceptional performance in both stills and 4K video shooting. New features such as support for Dual Pixel Raw (DPRAW) format and 4K frame grabs will empower photographers with greater control when creating and capturing their shots.

Canon EOS 5D Mark IV Specifications here

“Canon evolves together with the needs of its users,” said Vinchy Sanchez, Director for Consumer Group of Canon Marketing Philippines, Inc. “With every product that we launch, just like this very powerful EOS 5D Mark IV, we keep in mind how it will fuel every individual’s passion and success through the power of vivid images and motion.”

To showcase its actual performance, Michael Ori, founder of Ori Media United States and Studio Elevn, and Digital Imaging Technician Joey Jonaitis, gave an actual demonstration of Ori Media’s latest fashion narrative “Solemn Oath”  which was shot entirely with EOS 5D Mark IV. The video was not only a representation of the camera’s capabilities, but also an insight into their creative ingenuity.

More Photos here

They also showcased through a live demo the technical features of the camera that can be used in different scenarios for wedding, fashion, landscape and portrait photography, and some techniques in pulling high-res stills from motion so all these can benefit anyone who is in the photo and video production business.

More Canon EOS 5D Mark IV Event photos here

The Canon EOS 5D Mark IV extends the legacy of the 5D series with improvements on key features found in the popular Canon EOS 5D Mark III, and best-in-class technology and features found in professional EOS models like the EOS-1D X Mark II.

Through this latest innovation, telling powerful stories through still images and moving pictures are now achievable at the fastest speed in just a few clicks.


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About the author /

Kit is a self-taught photographer who possesses an insatiable desire to capture and freeze through his lens remarkable moments that revolve around travel, food, sports and special events. A registered nurse by profession, Kit traces back his passion for visual media when his camera has become his constant companion to his various medical missions and travels. His photographic works can be viewed at the TheSideTripper.com and Imahe.net, website he established that feature collections of photographs and blogs about the many travel and food tripping adventures of his family and friends. He also undertakes freelance assignments for online and print publications, most recently at Motorcycle Magazine where he is a contributor. He may be reached at admin@thesidetripper.com.

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